Chha Jaa – Khullam Khulla: Girl Effect in association with the Nike Foundation sanctioned this 4 part series to help address issues related to sexual & reproductive health for female adolescents in India. The core aspect of this project was to develop and throw the spotlight on a character who is relatable & aspirational, asks the right questions and gets the right assistance – especially pertaining to busting myths and normalizing conversations that are considered ‘taboo’ in tier 2 and tier 3 demographics.