When United Breweries launched Kingfisher Ultra Witbier, the brand’s first-ever non-lager offering in markets like Karnataka and Goa the creative couldn’t feel like traditional beer marketing. It needed to mark a distinct shift into craft, bridging high-end nightlife with accessible brand energy. The objective was to make this new wheat beer feel elevated, smooth, and modern from the very first glance.

We executed a stylized, human centric, production built around high contrast, moody lighting, and tight liquid macro shots. From the heavy pop of the bottle cap to the motion of light cutting through hazy craft glass, every setup was choreographed to feel what people do when they have a sip of a chilled can of witbier. We delivered the main launch campaign films, localized digital cutdowns, and a full social asset suite for their regional market rollout.