Prostarm
THE BRIEF
Our focus at Jolie’s was to highlight new urban playground. Sprawled across 20,000sqft a sanctuary in the concrete jungle, with nine distinct ‘zones’ that allow for both business and pleasure. Inspired by the iconic members-only clubs Annabel’s and sketch in London and The Core Club in NYC, Jolie’s—named after a fictional, well-travelled woman of the world—aims to create a space unlike any other the city has to offer.
To capture a property as multi-dimensional as Club Jolie’s, our creative direction framework had to go beyond simple interior videography. We needed to bottle the feeling of exclusivity.
