We started working with FC Goa in 2016, when the club had just switched owners and were looking to hit the ground hard and fast. We came up with a selection of video properties, that dived into the mythos of the club, the players and the community. In the two years since, we produced over 300 video content pieces for the club – across two ISL seasons. Daily consumption bites, like photo stories and training videos as well as more in-depth videos like portrait documentaries and season specific campaigns.

A big takeaway from this endeavour was that audience interaction and appreciation for content focused on real people within the FC Goa family was much higher across the board. Since then, we have been actively pushing for more authentic content from brands and partners alike.