The Code for the Next Billion program was a 6-month developmental initiative launched by NASSCOM with 10,000 Startups in partnership with Facebook to support social impact and mobile innovation startups in India. It targets solutions for new-to-the-internet and bottom-of-the-pyramid users; it was about the real human impact of technology across emerging startup ecosystems. Facebook needed a narrative-driven campaign to highlight the founders, developers, and communities building digital tools for the next generation of internet users.

Our team traveled to document the people behind the programs, capturing raw interviews, working environments, and real-world application scenes. We steered clear of typical corporate headshots, choosing instead to tell grounded, human stories through rich docu-style videography and portraits. The final deliverables served as primary video assets for the program’s official launch and global showcase events.